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  • Writer's pictureFederico Chavarria

Customization: The Key to Post-Pandemic Hospitality Success

Updated: Feb 24, 2023



Catering to guests in the hospitality industry is not just about providing basic necessities like clean beds, good food, and prompt service. It is also about creating an unforgettable experience that stays with them long after they have left. In the post-pandemic world, customization has become a key factor in delivering such experiences. However, with customization comes a need to properly curate guest experiences through design.


Design plays a critical role in creating an immersive guest experience that enhances the hotel's brand and attracts repeat business. Design elements, such as lighting, color, textures, materials, and artwork, all contribute to the overall look and feel of the space. In a post-pandemic world, it is important to ensure that design choices also address guests' health and safety concerns. Designing for a post-COVID world requires a deep understanding of the guest's needs and expectations and adapting to the changing environment with creative solutions.


One way to curate guest experiences through design is by creating a sense of place. The design of a hotel should reflect the local culture and heritage, creating a connection with guests and making them feel like they are part of the community. This could include incorporating local artwork or traditional crafts into the decor or using local materials in the hotel's construction. By doing so, guests feel more engaged and connected to the destination, enhancing the overall guest experience.


Another way to curate guest experiences through design is by creating spaces that offer flexibility and adaptability. With the COVID-19 pandemic changing how we live, work, and travel, hotels need to be more adaptable to meet the changing needs of guests. For example, incorporating flexible spaces that can be easily transformed into meeting rooms or coworking spaces or creating outdoor spaces that can be used for dining, events, or fitness activities. Designing spaces that can adapt to the changing needs of guests creates a more personalized experience and enhances the overall guest experience.


In conclusion, curating guest experiences through design is critical to creating an immersive and unforgettable guest experience. A well-designed hotel creates a sense of place that reflects the local culture and heritage and incorporates flexible spaces that can adapt to guests' changing needs. By investing in design, hotels can enhance their brand, attract repeat business, and create an experience that will stay with guests long after they have left.

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